If you want to increase your advertising budget and get more bang for your buck then all you need do is be sly like a fox.
Get your creative done and make sure that you have your artwork at the ready. Use a good ad agency and tell them that you only buy late space. When you buy late space you get up to 5 times the value.. Advise your ad agency the publications that you would like to advertise in and wait until they are on deadline.
All sales people, managers and sales directors work on KPI’s “Key Perform ace Indicators” and when they are short on their target guess what – you get a deal! You can stretch a £10k budget and get £40k worth of advertising. I have paid £4500+ Vat for a full page in a major tabloid when list price was circa £20k?
All UK businesses can advertise their business free on Business Sourcer www.businesssourcer.com
It is amazing how much you can stretch a pound when you have to
There is always someone who will have a deal!
