1997 – Landing a £350,000 European Disney Contract

7 04 2008

By now I had moved from my humble first floor shop offices and farm barns which were used for storage and had moved to a 20,000 sq ft premises, which now had over £1.5 million in stock courtesy of my Korean Partner in search of the Glory Lands. We were now looking to impress and close some major Blue Chip and World Brand cusomters……..

My first trade show  for the promotions industry was held and the Birmingham NEC and was promoted the BPMA The British Promotional Merchandise Associaiton… The show was a great success but we just had not bagged the biggest visitor to the show….. The buyers for Disney’s Kids Club were at the show! My salesmen were tasked with bagging the prize jewel and bring home the bacon, but somehow i knew that it might just possibly come down to me to run the charm offensive!!!!

The contract was worth over £1 million pounds but if we could just take a small piece of the bigger pie then we would be well on our way…..  Christine was a lovely lady but not into the usual buyer seller nonsense and bravado.. My charm offensive included only a John Wayne style lasso a coffee and a grounded chat. Thats all it took and of course some innovative products backed up with some amazing embroidery techniques.

The order for the following months was worth around £350,000 and we supplied The UK and European Disney Channels with over 10 different and innovative products which were subsequently given away as prizes across europe…

You can if you believe you can!




2 responses

21 04 2008

That was an epic achievement – well done!

2 05 2008
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